Developing Experimentation Programs, Diving Deep on Referrals & Analysing Starbucks Rewards
Franco's Newsletter #12
Welcome to another edition of this newsletter! This is a bi-weekly conversation I share as I learn and explore more about growth, product management, and UX. You’ll also find elements of behavioural science, complexity and some random reflections here and there.
Today we are going deep on growth strategies! Since we briefly talked about Yelp’s story last week, let’s begin with how they designed a fantastic experimentation program:
Building an Experimental Program at Yelp
Check this masterclass by Rohan Katyal (50min video). If short of time, you can read the highlights by Rohan himself in this tweet thread:
Referrals: The Holy Grail of Growth
In this essay, Deepak Singh goes over 6 major aspects of referrals. Do read!
Types of referrals and why it works,
Designing referrals,
Measuring the efficacy of referrals,
When referrals won’t work
Adding more magic to referrals and
Managing fraud in referrals
An In-Depth Analysis of the Starbucks Rewards Program
Planning a rewards program? Check this excellent tweet thread by Sid Jha:
Your Turn
Have any experience you’d like to share about which strategy worked best for you?
Random Share
Ever wonder how Chris Hemsworth transforms into ‘Fat Thor’? Here’re you have it.
That’s all folks; see you in January. Happy holidays!! 🎅🏻
F.
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